Video is a powerful interaction of motion and sound to present a concept, a product, or a company. The prevalence of television demonstrates the effectiveness of video at catching and maintaining attention. Videos can be produced for launching a new product, advertising an existing product, training employees, or for introducing new employees to the company. Corporate videos, which give an overview of a company, can be played at trade shows to attract attention to one's booth. Videos can also be put on CD-ROM and sent in the mail or compressed and streamed over the web. Video is often recorded on analog film, digitized, manipulated, and then recorded back to analog film. This results in a loss of quality, making a first generation analog tape into a third generation video. DDA's totally digital video production is recorded and manipulated 100% digitally at broadcast quality, so it remains first generation until outputted to its final format.

Dynamic Digital Advertising provides a range of services to produce a video. Prior to a shoot, scripting and copywriting can ensure that the right words tell the story the client wishes to tell. A storyboard is provided when necessary to hammer out fine details of choreography and timing. Make up artists are also available to bring out the best in on-site talent. Dynamic Digital Advertising can also provide acting talent when requested. Video is taped on-location or in Dynamic Digital Advertising's in-house studio, which includes professional lighting and audio capability.

The video is then edited to suit the client's needs. Special effects can be included, such as text animation, digital sound effects, and excerpts from Dynamic Digital Advertising's library of musical clips, to create exactly the right tone and mood. 3D modeling and rendering is heavily used in videos to demonstrate products and show processes that might not be possible to record, such as a fly through a building or a demonstration of the inner workings of a product. Dynamic Digital Advertising renders 3D graphics at many levels of quality as suits a particular client's needs. Multiple previews and editing time ensures that the video is progressing exactly as the client wishes; the video-in-progress can be viewed and critiqued on the spot. Once the client is satisfied, the digital video is then outputted as desired. Dynamic Digital Advertising can record and replicate (duplicate) standard VHS tapes, compress to stream on the web, and burn to a CD-ROM, making high quality digital video affordable for below market budgets.